Exclusive Life Fitness / Hammer Strength distributor for Belgium & Luxembourg

Valcke Group is proud to announce that from 1 January 2026 it becomes the exclusive distributor of Life Fitness / Hammer Strength in Belgium and Luxembourg.

The family business from Wevelgem has been responsible for distributing these brands in France for years, and now extends that role into Belgium and Luxembourg — bringing the world's leading commercial fitness equipment, local expertise and after-sales service to clubs, hotels and corporate wellness spaces across the region.

The new partnership strengthens Valcke Group's position as a European platform for the sports and leisure industry, under its vision 'Inspired by Excellence'.