Our brands

We don't represent just any brands. We represent the best.

Being an exclusive distributor is a mark of trust. The world's leading manufacturers choose Valcke Group to carry their name across Europe — because quality deserves quality.

Brunswick Bowling installation
Brunswick Bowling

Brunswick Bowling

The undisputed world leader in bowling for over a century. Lanes, pinsetters, ball returns and Sync scoring trusted by thousands of centers worldwide. Valcke Group has been the exclusive Brunswick distributor since 1992 — today across 14 European countries.

Life Fitness equipment
Life Fitness

Life Fitness

More than 50 years at the forefront of fitness, present in over 160 countries. Cardio and connected strength that is the trusted choice for premium gyms, hotels and clubs. Valcke Group has been the exclusive Life Fitness distributor in France since 2011, extending that partnership to Belgium and Luxembourg in 2026.

Hammer Strength zone
Hammer Strength

Hammer Strength

Founded in 1989 by Gary Jones with biomechanics as its starting point: equipment designed to follow the body's natural movement. Today the brand is a worldwide benchmark among elite athletes, professional sports teams and leading training facilities. Valcke Group distributes the brand exclusively in France, Belgium and Luxembourg.

Merrithew reformers in a studio
Newest addition

Merrithew

The creators of STOTT PILATES®. Premium reformers, stability equipment and mind-body programming for studios, physiotherapy and boutique fitness. Merrithew is the newest brand in the Valcke portfolio — extending our fitness offer into the fast-growing wellness and recovery market.

Experience partners

The specialists behind the experience.

A complete center is more than lanes and equipment. We work with best-in-class partners for scoring, payments, media and immersive technology.